Is it a catchy title? Colorful graphics? Punchy prose? Students in my blogging basics class frequently ask this question, and I feel like the answer really depends on the person. Some people are drawn to pretty pictures, while for others, it's all about the blogger's personality or the focus of the blog. For me personally, I'm inclined to click on a blog with a clever title, but it's the strong writing that keeps me coming back for more. Once I see that it's updated semi-frequently and has useful information, I'm already halfway through adding it to my Google Reader. What about you?